By now you’ve probably heard that Apple made a big fucking deal over their “unveiling” of an authorized Beatles catalog available as digital downloads.

I try not to fawn in obsessively creepy ways when he attends a pho dinner, but I think the Washington Post’s Faster Forward columnist Rob Pegoraro is an excellent tech journalist. His post about this topic was especially good:

The Beatles, their surviving heirs and their misguided management finally turned in their Flat Earth Society membership cards today, allowing the sale of their music as digital downloads on Apple’s iTunes Store. La-dee-freakin’-da.

I’m sorry, were you expecting congratulations here?

Pegoraro then outlines all of the mis-steps that the Beatles management made along the way to this allegedly historic moment.

If you can’t be bothered to go read that post, I think this tweet sums the whole absurd announcement pretty well: