A few years ago I got roped into focus-grouping some potential campaign slogans for a neighbor. My suggestion, “He never killed a hobo!” went over like lead.

Last week, Stephen Colbert was interviewing South Carolina incumbent Bob Ingles. Colbert asked Inglis, “What do you know about this rumor that he [opponent Trey Gowdy] beat a drifter to death with a dinner plate?”

See, my idea was a good one after all. Stephen Colbert would never be snarky in an interview so it must be a good strategy.