The post is about a deliriously insane 12 minute movie the National Institute of Mental Health (NIMH) made in 1971 to convince children not to do drugs.
In the conclusion to the film, Alice suffers from nothing but a slight case of pensiveness as a result of her drug-induced adventures in Wonderland. She reaches for her book and then looks into the distance as if contemplating the cause of her bad trip. The film goes to black, so that the final message of Curious Alice seems to be that reading books can lead to scary or confusing situations. That’s assuming a kid takes away anything from the film other than “neat cartoon—when’s recess?”
The commentary at Media Matters is as fascinating and funny as Curious Alice’s animation. It includes details about how “…the National Coordinating Council on Drug Education (NCCDE) criticized Curious Alice for being confusing and potentially counterproductive to drug abuse education” in 1972.
Good stuff, you should go check it out. Or, if you’re incredibly lazy, you can just watch the movie on the National Archives Youtube Channel: