I’m not sure which is worse: That the thought, “McDonald’s once got Debbie Allen to create a dance for them!” would pop into my head. Or, that it’s true.

Weird.

Nevertheless…according to www.mcspotlight.org, a McDonald’s watchdog site, in 1996 McDonald’s sent this press release out to San Diego newspapers:

Dear (Newspaper editor):

On Sept 26, McDonald’s will make an important announcement that just may have adults across America singing and dancing and we would like you to be among the first to know why.

What, you ask, could McDonald’s say that will make you sing and dance? The answer is the nationwide simultaneous launch of 3 new “Deluxe” sandwiches – all of which, along with the recently introduced Arch Deluxe – comprise McDonald’s new Deluxe Menu.

Imagine larger, tastier, deluxe versions of McDonald’s flagship products – the McChicken, Grilled Chicken, and Fillet-o-Fish sandwiches.

Not singing and dancing yet? You will. Be the first to see the hot, new dance craze soon to hit the streets, clubs and parties of America – the Deluxe Line Dance.

It’s not the Macarena or the Electric Slide. It’s McDonald’s own contemporary fandango, created by world renowned choreographer Debbie Allen (from the movie Fame), to get people grooving to the new Deluxe line Menu at McDonald’s.

The Deluxe Line Dance will be performed by a chorus of San Diego Charger Girls, Mesa College Dancers, and of course Ronald McDonald to a new “living” jingle as memorable as the famed “Two all beef patties, special…” I bet you can finish the rest (Don’t look now but you’re probably singing)

Well that must have been a special, special day.

If you want to learn the Arch Deluxe Line Dance from a specially selected McDonald’s trained and approved instructor, this guy is your man.

More frightening still, this is not the first time I’ve blogged about this.