It’s the final season of Battlestar Galactica and SciFi is scrambling to monetize every last moment.
“Buy artifacts from Earth!” they keep cajoling. Er, no thanks, I have plenty.
In addition to all of the prop and costume auctions, SciFi and Kentucky Fried Chicken are apparently running a sweepstakes. I hadn’t paid any attention to it – living in a time-shifted viewing universe I generally ignore the commercials. One of my knitting buddies was over today to catch up on this season and I failed to fast-forward through one of the commercial breaks in the first episode. Our jaws all dropped when we saw the commercial.
I just hit the SciFi channel website to see if they’re still running the promotion. I see that they’re now calling it the “Can’t say that word on tv” sweepstakes. I’d like to imagine that the Battlestar Galactica writers laughed so hard they ruptured their spleens when the SciFi marketing braintrust rolled out what they originally called the “frak pak”.
Now, obviously, you can say the word on television, because they do. That’s the point of the word. SciFi is basic cable, so having characters utter the word fuck every 6 seconds on a 42 minute program would break the bank. On the other hand, I don’t know if I’m willing to give SciFi enough credit to believe that they rolled this out on purpose so that they could then change the name with a wink-wink-nudge-nudge bit of viral publicity.
Husband suggested I embed this video for those who don’t know the show. Here’s a montage of BSG characters using the word Frak. (It’s pretty amusing, anyway).
So why don’t I think this was a calculated plan on the part of SciFi and KFC?
For starters, I don’t think KFC is that cutting edge in their thinking, nor do I think their shareholders would probably dig that plan.
Still, I’d be lying if I didn’t say that my inner 13 year old found this frakkin hysterical. It’s really a miracle I’m able to get through this post without pointing out to KFC that they missed the boat with this one, because they do allegedly sell chicken at their establishment and the phrase “box of cocks” rhymes as nicely as “frak pak” and could be a cross-promotional bonanza.
Maybe that’s not as funny as I think it is – I proposed it to Husband and he just stared at me while I laughed hysterically.
I think I ate too many cookies today.
If you so desire, you can learn about how the FCC determines if the usage of a word is profane or obscene by reading the Golden Globes Award Order, which was the result of the legal wrangling after Bono used what the FCC refers to officially as the “F-word” (in quotation marks) during the Golden Globes. Or, you can just say “frak pak” a lot and giggle hysterically, which is what I’ve been doing.